PRESS RELEASE:
THE MOUSTACHE IS EMERGING AS THE SYMBOL FOR MEN’S HEALTHWITH THE USA MEN’S RUGBY TEAM

National Rugby Team Joins Movember to Find a Cure for Prostate Cancer in a Fun and Engaging Way

LOS ANGELES, Calif. – The USA Men’s National Rugby Team is changing the face of men’s health this Movember by growing out moustaches.

Movember is an annual, global charity event committed to changing the way men think about, discuss, and treat their own health issues, by growing moustaches for Movember (the month formerly known as November).

Movember participation is fun and simple. On the first day of Movember, with a clean-shaven face, Mo Bros will begin the month-long journey of growing and grooming their Mo. The Mo thus becomes a conversation piece for the Mo Bros to talk with family, friends, and and even strangers about their new appearance and passion for men’s health issues such as prostate cancer.

The USA Men’s Rugby Team, also known as the Eagles, formed in 1976 and have continuously played with a fearless and aggressive style against many major rugby nations. In the past 22 years, the Eagles have defeated nations such as Canada, Fiji, Samoa, Tonga, Uruguay and Japan and most recently made its mark on the 2007 IRB Rugby World Cup by capturing the ‘Try of the Tournament’ in the USA’s game against South Africa.

Competing in international tournaments like the Churchill Cup, as well as specially scheduled matches against world powers such as France, Ireland and Wales, the Eagles will come together this November to compete in an international doubleheader against Uruguay and New Zealand Heartland in Salt Lake City, Utah.

The doubleheader, which takes place on November 8 at the Rio Tinto Stadium, is set to showcase the Eagles’ skills on the rugby pitch, but coincidently will also display their moustaches to the public with the purpose of getting people to start thinking about and discussing men’s health and more specifically prostate cancer. Tickets for the match start at just $15 and can be purchased now at http://www.riotintostadium.com.

“The rugby communities in Australia, New Zealand, the UK and Ireland have been great participants and supporters of Movember. It’s fantastic that USA Rugby are on board, uniting the rugby world under one big moustache” said Movember CEO and co-founder Adam Garone, “They are the perfect champions for men’s health and we look forward to seeing their MOs on and off the field.”

Fans can also support USA Rugby’s moustache-growing efforts by joining their team and growing out moustaches or making a donation toward prostate cancer research at .

USA Rugby and Movember want every man to know the facts:

· Prostate cancer is the most common non-skin cancer in America, affecting one in six men.
· A man is 35% more likely to develop prostate cancer than a woman is to develop breast cancer. More than 28,000 men will die from the disease this year – that is one death every 19 minutes. It is estimated that there are approximately 2 million American men currently living with prostate cancer.

How the ‘Mo’-vement Began
Movember, an Australian non-profit organization, was born in 2003 when a couple of Australian mates were enjoying a beer at a small bar in Melbourne and decided two things – men’s health issues needed a forum and the moustache was in dire need of a comeback. Their goal was to create a campaign that joined like-minded individuals while raising money for charity and having fun along the way.

Since 2003, Movember has turned into a truly global movement. In 2007, Mo Bros and Mo Sistas in the United States, United Kingdom, Canada, New Zealand, and Spain joined their Aussie counterparts by participating in the campaign. Since Movember’s inception, almost 200,000 Mo Bros have sported a Mo and more than $29 million has been raised globally for prostate cancer research, including $740,568 raised in the United States last year. Movember is the biggest international event supporting prostate cancer.